Hederae is a graphic design & branding studio founded by Valerio Dell’Edera, an award winning type designer, graphic designer and music producer, with 10+ years experience. He’s held many odd jobs in his life, including 3d modeling, texture artist, game designer and a short stint as a photographer. So far graphic design is the most favorable.
Established in 2014, Hederae exists with the goal of empowering clients with a visual image that is an authentic portrayal of their brand or organization that has impact and ultimately sets them apart. This is achieved by approaching every project as a research paper. Strong and captivating solutions always come out of deep research of the client and their need. Ultimately it comes down to being interested in being interesting, creating solutions that change the way people think while allowing our clients to distance themselves from their peers.
Brand Image – Development of the look, feel, and voice of a brand or organization based on strategy and messaging.
Visual Identity and guidelines – Complete visual identity development including naming, logo, color palette as well as logo implementation. I also work to create a visual identity guidelines document once the final mark is chosen depending on the need.
Promotional Materials – The development of anything from a brochure to an annual report. Complete capabilities including copywriting, photography, and design.
Apparel Graphics – Design of unique fashion apparel graphics based on a history of working with brands such as Volcom, Hollister, and Roxy.
Illustration – Illustration for editorial, brand campaigns or other promotional needs. See the illustration section of the site to get a sense of my style and sample executions.